I absolutely love the Hada-Labo Gokujyun Premium Hydrating Emulsion. This is my second bottle and I will continue to buy it.

I started using the original milky lotion and toner, and switched to premium. My teen uses it too, and has been using Hada Labo since second grade in elementary school because it helped her severe perioral eczema (we saw and continue to see an allergist and dermatologist, but mometasone is not something you can use long-term) and she would go in the bathroom and do "skincare" which was oil cleanse, toner, and lotion at night like I did. A coworker who went to Japan brought the ladies in the education and training department back a bottle, raving about it, and she looked radiant, and I read up on it before I tried it, and it has dramatically changed my skin. I have been using it for almost a decade. Love it.

My most loved HA milks ever, especially for during winter time. For the colder season approaching this products offers ultimate hydration and a breathable protection for the dryer cold weather. This rubs and absorbs quickly and leaves a layer of hydration that doesn't feel oily or suffocating on my combo skin

As a person with dry/sensitive skin, finding skincare that provides adequate moisture while not irritating my skin has been frustrating. I heard about this lotion on several websites and YouTube videos, and was curious. Could this hard-to-find product really be THAT good? After doing some more research, I decided to give it a try. WHOA! I've tried several other hyaluronic acid products that I quite liked, but this lotion blew them all out of the water! Why don't more stores sell this stuff? With five types of HA, it's so rich that my skin stays plump and nourished all day. This, which I use along with RNW's Der. Concentrate Ceramide Plus and Etude House's Soon Jung Cica Balm, has made all the difference in my skincare routine. No more tight cheeks and oily T-zone at midday! For those of you who are sensitive to urea, Hada Labo makes a Gokujyun Lotion Moist (blue and white bottle) that doesn't contain it. It contains four types of HA, and is not as thick as the Premium version, but is excellent. Otherwise if you can use this Premium lotion, do so. There is no better HA product on the market!

I have been a loyal user of Hada labo for at least 20 years and used to fill my suitcase when I visited Japan. The Hada labo Premium Emulsion is an excellent layer after my serum and before my night cream. This layers beautifully with other skincare products and does not break apart or pill on my very dry skin. This is must have for my winter night time routine bit can be a bit rich in the summer.