About: Many people are often confused by the term "lotions". There’s no western equivalent to the Asian “lotion” (The closest thing being toners). This step is primarily a Japanese concept and it is essential to a Japanese skincare routine. In Korean skincare, lotions are known as "first essence". Lotions are applied right after cleansing and helps balance your skin's pH level after washing your face. Many of them contains a blend of several humectants, the primary purpose being to soften, hydrate, and prime the skin for the next step in the routine.