HABA White Lady Vitamin C Serum (30ml)

$37 $46

Kiyoko's Notes

A beauty serum rich in vitamin C that treats hyperpigmentation and dull skin.

The ultra-gentle and yet intensive serum features 6% vitamin C derivative to suppress excess melanin production to treat and prevent dark marks while brightening skin. Furthermore, it moisturizes dry skin while protecting against environmental damages.

We know it’s called "whitening", but whitening serum does not actually cause your blemishes to fade or your skin to grow paler. All it does is contain ingredients meant to inhibit the production of melanin. In other words, whitening serum should be used as preventive care; if you only use it after you’ve been peppered with freckles and sunspots, then you’re using it too late. The earlier, the better.

Furthermore, though in Japanese beauty, we use the word “bihaku” or “whitening” a lot, perhaps a more suitable translation would be “brightening.” That’s because “whitening” skincare mainly aims to help you maintain an even, luminous complexion.

Skin Type Dry Skin
Combination Skin
Oily Skin
Skin Concerns Hyperpigmentation
Dull Skin/ Lack of Radiance
Made In JAPAN 🇯🇵
See more product from HABA

How to Use

After toning, using the dropper, squeeze a few drops onto a moist palm and pat onto targeted areas of concern.


Ingredient Highlights Paraben-Free
Active Ingredients Sodium Ascorbyl Phosphate
Dipostassium Glycyrrhizate

Full List of Ingredients

Water, sasa kurilensis (bamboo) water, glycerin, sodium ascorbyl phosphate, pentylene glycol, polyquaternium-51, sodium hyaluronate, dipotassium glycyrrhizate, citric acid.

Customer Reviews

Based on 4 reviews
Skin looks so good :)

I'm a 33-year-old female and have been using this "Fair Lady" vitamin-C serum from HABA for about a year...it was recommended to me by a friend. Important: use it right after you shave (with a manual razor...best with a close shave) and let it soak into your pores. My skin looks really good now and I'm guessing it will stay this way for years...

Sam S.
Very very good product

This is very good product. I usually used it before iope bb cushion. It can make your skin feel fresh and not sweaty and oily during summer. The skin tone goes naturally white and healthy

A little does a lot.

A little dab will work wonders! I used to purchase when I lived in Japan so I was very happy to see it being sold here

Suzy S
So far so good

This pairs well with HABA's VC Lotion and Squalane products. Feels gentle and soothing, and it spreads nicely on my hands & face. Some people might take a while to get used to the scent, but I don't have any issues with it (it smells like warm caramel to me). As with any product that claims to whiten the skin, it's not a miracle cure; however, my skin is clearer and smoother after 1 week of use so far. Would recommend! (Side note: Shipping was very speedy and after-purchase service was excellent. Would buy again from this store.)

You may also like

Recently viewed