SK-II Brand Story

The SK in SK-II stands for secret key, and they are a luxury skincare brand that promotes women's empowerment. They encourage women to take control of their lives and break down stereotypes. They focus on brand and the use of advanced technology to attract and fulfill their audiences' needs. They cater to the needs and skin concerns of women aged 25-40 and up.

Country: JAPAN 🇯🇵